Account Development
Summary
Efficient Frontier's Account Director is responsible for directing and managing the account teams responsible for creating overall client strategies, and executing campaign development, management and analysis, with the main goal of driving our clients' business/ROI goals. The Account Director should be creative, detail-oriented and a team-player.
Core Responsibilities
- Lead assigned Account Management team
- Master and maintain vast knowledge of clients business, competition, and industry news and trends
- Manage cross functional team members for assigned accounts
- Ensure development and execution of client programs
- Foster teamwork and drive motivation
- Drive client reviews, meetings and presentations
- Participate in the hiring, training, development, mentoring and retention of staff members
- Contribute to company initiative, processes and roll-out recommendations as necessary
Minimum Job Qualifications
- 4+ years of online marketing experience, 7-10 years of business experience
- Search engine marketing expertise
- Demonstrated track record of client relationship building
- Proven experience managing teams
- Possess negotiations skills
- Strong interpersonal, verbal and written communications, and presenting skills
- Experience working in a start-up environment
- BA/BS required
Efficient Frontier is an equal opportunity employer.
Summary
Efficient Frontier's Account Manager is responsible for leading and directing resources responsible for strategic development and day-to-day management and optimization of our clients' search programs, with the main goal of driving our clients' business/ROI goals. The Account Manager should be creative, detail-oriented and a team-player.
Core Responsibilities
- Act as the primary point-of-contact for the client
- Lead the day-to-day management and optimization of client campaigns
- Drive strategic program development
- Develop program summary/analysis
- Drive resources and provide client recommendations to include: search engine marketing, creative, and analytics
- Define clients' business needs and identify areas of opportunity to increase account growth and drive revenue
- Provide leadership in the development of client strategies and presentations
- Contribute to company initiatives, processes and roll-outs
Minimum Job Qualifications
- 3-5 years client services experience managing medium to large accounts
- Background in keyword search marketing campaign development
- 2 years experience in quantitative analysis of marketing results
- Highly organized and analytical
- Capable of handling multiple ad hoc requests
- Excellent written and oral communication skills
- Proven history of self-direction, creativity, and ability to meet deadlines
- Advanced working knowledge of Excel and PowerPoint
- Experience working in a start-up environment
- BA/BS required with emphasis on quantitative coursework, preferably in engineering, computer science, mathematics, or economics
Efficient Frontier is an equal opportunity employer.
Summary
Efficient Frontier's Search Marketing Specialist is responsible for search engine marketing (SEM) program execution on Google, Yahoo!, MSN, Ask, Miva, and all other designated engines. The Search Marketing Specialist will use Efficient Frontier's products and solutions to execute and monitor client programs on all the search engines. The Search Marketing Specialist must be organized, detail-oriented, and have strong written and verbal communication skills.
Core Responsibilities
- Support Account Manager in client initiatives
- Complete campaign management
- Buy a large volume of search keywords with large budgets
- Effectively and efficiently manage media inventory
- Help create and deliver campaign overview analysis
- Reconciliation and billing
- Execute client programs
- Monitor budgets and program performance
- Analysis reporting on SEM successes
- Research, develop, integrate, test and expand keywords and key phrases
- Research, create, integrate and test search engine advertising copy, titles, descriptions and various landing pages to maximize results
- Execute and maintain SEM analytics
Minimum Job Qualifications
- On-line experience a must
- Direct marketing, e-mail and SEM experience a plus
- Outstanding organizational, communication and presentation skills
- Strong analytical skills with proven ability to demonstrate interpretation capabilities
- Excellent verbal and written communication skills
- Fluency with Microsoft PowerPoint, Word, Excel
- BA/BS required
Efficient Frontier is an equal opportunity employer.
