Press
Efficient Frontier Provides Integration to MSN's adCenter to Bring Customers Greater Advantage
Efficient Frontier's advanced technology and keen understanding proved invaluable during the adCenter development process
Mountain View, Calif. - February 8, 2006 - Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced the integration of MSN's adCenter into its search marketing solution. Additionally, Efficient Frontier's leading enterprise customers, including BabyCenter, E-LOAN, and Service Magic, are counted among the MSN Search Featured Sites participating in the adCenter pilot that went live on October 18, 2005.
"Efficient Frontier is very aggressive in terms of using all the tools available to them," said David Jakubowski, general manager of Search Strategy and Go-To-Market at MSN. "They are a key asset in helping us move forward in the field of search marketing. We are excited for industry partners such as Efficient Frontier to be part of the process of offering an even more effective and targeted approach to search marketing."
"The addition of adCenter provides our customers a new and exciting approach to search," said Ellen Siminoff, CEO Efficient Frontier. "We have been working closely with the adCenter development team and our customers have been able to benefit from this level of integration."
Efficient Frontier will continue to work closely with MSN to make optimal use of the adCenter API to integrate current and future technology and service components.
