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Efficient Frontier's Growth Solidifies Top Spot in SEM Market
Company Manages $200 Million in Annual Paid Search Spend and 15 Million Keyword Ads for 70 of the World's Top Search Marketers
Mountain View, Calif. - April 19, 2006 - Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced that the company has solidified its spot as the leading SEM provider by managing more than $200 million in annual paid search marketing spend on behalf of its direct and agency customers, making it the largest manager of search spend on Google and Yahoo!. Since January 2005, the company's paid spend under management has grown 100 percent.
"When we entered the market, we bet on sophisticated technology to solve the complexity of the search marketplace, and we bet right," said Ellen Siminoff, president and CEO of Efficient Frontier. "The marketplace continues to get more and more complex, and we are the only firm with the technology to scale to the needs of marketers."
Efficient Frontier manages more than 15 million keyword ads for 70 of the top 500 search advertisers. Some of Efficient Frontier's customers include: BabyCenter, E-LOAN, and Knight Ridder.
In addition to servicing large enterprise search marketers, Efficient Frontier has expanded its market presence to include a solution, Efficient Frontier Express, for the small to medium size search advertisers.
Efficient Frontier applies advanced Wall Street-style analytics to select the bid management strategy that will deliver the highest returns on investment. The company offers the only service that dramatically allocates marketing spend across millions of keywords to increase volume and maximize ROI. By introducing this level of automation to the paid search marketplace, the company has been able to differentiate itself from the hundreds of SEM firms competing in the market today.
According to Thomas Weisel Partners, SEM will grow to $12.2 billion by 2008. Fueling this growth is increased competition in the biddable ad marketplace, greater return on investment for search marketers and broader consumer adoption of online resources.
"Not only are we able to help our customers navigate the complexity of the marketplace," said Siminoff. "We are able to show a 20 percent to 50 percent return on investment."
